This is interesting. Seems to have got a lot of attention when it came out, but somehow I wasn't aware of it. It's very much a novel of now, though probably set slightly into the future -- five minutes or so, probably.

Our hero, Mae Holland, is a young woman, not long out of college, who is just starting a job at the Circle. The Circle is GooTwitBook, essentially: a massive internet company that has gobbled up all the previous incumbents (it owns 90% of search, for example) and redefined interaction on the net via its TrueYou identity technology. Real names are not just encouraged; they are required.

Internet trolling disappeared overnight, it seems.Unbelievable enough. Perhaps more so: no-one (almost no-one) seems to be in the least bit bothered by the reductions in privacy, the spread of The Circle into every aspect of life (putting chips in kids to prevent kidnapping; nobody complains; is kidnapping that much of a problem in the US?)

I thoroughly enjoyed it, I should say, before I tear into it too much. Eggers keeps the pages turning, which is always a plus. On the other hand, it takes a long time before anything significant happens. Mae starts her job, learns the ropes, meets people, gets more and more involved in the social-networking aspects of the circle… we know things are going to take a turn for the dramatic, because the blurb tells us so ("… the closer she comes to discovering a sinister truth…")

But it must be 200-odd pages in (of nearly 500) before we get much more than scene-setting.

And ultimately, while I can see how someone like Mae could be drawn further and further in after starting out with the best intentions, I find it very hard to believe that the entire rest of the world would go along with the extremities of the Circle’s plans. It’s set in essentially our world: where are the EFF? Where are the ACLU? Where are the voices from other countries that aren’t keen on an American corporation’s hegemony?

Where, even, are the corporations that stand up for privacy? I’ve just got a new iPhone 6 as I write this, and I can’t help but think that Apple’s pro-privacy stance – their assertion that no-one can get at our data stored in iCloud – not even them, not even if there’s a court order – is antithetical to everything that the Circle represents.

Which is one of the reasons why the Circle looks most like Google (it has three guys at the top, known as “the Three Wise Men”).

Of course, these criticisms might be just symptomatic of what can happen when you approach a “mainstream”, “literary” book with a science-fiction head: you question the worldbuilding, of course.

Ultimately it’s a shame: the Circle the organisation is completely believable and convincing in itself. It’s just hard to believe that it could expand in quite as unchecked a fashion as it does. And I found Mae to be partly endearing, partly annoying, which could be a realistic portrayal, and a good example of characterisation. In truth, though, she has no character. And possibly less believable than the growth of the Circle is the extent to which Mae gives herself to it, to its beliefs; even when they break her best friend, Annie, who got her the job in the first place.

So all in all, something of a wasted opportunity.