I keep seeing these posters around town saying, “I’m a binger.” And I think, “What’s that, is it someone who uses Microsoft’s search engine? One who uses Bing?” It’s for a broadband provider — TalkTalk, I think — so it sounds plausible… just.

Then I realise it’s “one who binges.” There’s no obvious way in written English to specify which of the two pronunciations you mean. You’d have to write “binge-er” or something. Not ideal.

You’d have thought someone in the marketing team would have spotted the potential confusion and suggested taking a different tack. But then again, maybe they did, and they thought that the momentary confusion would draw people’s attention and make them notice the poster.

Which clearly worked.