I’m not in the market for a new pair of headphones. My venerable Sennheiser HD450s are still doing fine for over-the-head use, and the same brand have provided me with a series of earbuds for mobile use. But I tried a pair of Beats by Dre phones in an HMV the other day, just to see what all the fuss was about.

They looked pretty good, felt comfortable, and sounded great. But the price!

Apparently Apple bought Beats more for the streaming service than the phones. That makes sense: if they’d wanted a headphone company they’d have gone for Sennheiser, obviously (and if they cared about earphones in general they wouldn’t have made horrible ones for years).

But you’d think that if they wanted a streaming service, they’d have gone for Spotify, which is surely more established.

So I suspect the truth may include a combination of the two, plus a degree of cool cachet, in what is perhaps a demographic that they don’t currently reach.

Either way, if the next iPhone or Mac comes with a cool pair of phones (unlikely though that may be) I won’t be unhappy.