zane lowe

    On Djs, Beats 1, and Talking Over Songs

    I hadn't heard Zane Lowe, as I mentioned before. So when Apple Music launched, with its Beats 1 streaming radio service, for which Zane is the flagship DJ, I was interested to check him out.

    A number of sources had led me to the belief that Zane, at Radio One, had effectively been the new John Peel. Nobody can live up to that claim, I suspect, but to me it meant that he must have a particular set of talents and abilities:

    • plays music of their own choice, free from playlists mandated by the station management;
    • actively seeks out new music;
    • communicates their enthusiasm to the listener;
    • plays the tracks in full, without talking over the beginning or end.

    I’ve now heard Zane on Beats 1 a couple of times, and he certainly fulfils the first three of those criteria. But he fails dramatically on the fourth.

    The thing with Peelie was, he played the track. He respected it, gave it space to succeed or fail on its own merit. Certainly he’d say, “This is the new one from so-and-so, and I think it’s great,” or whatever; but then he’d let you hear the record. The actual record. All of it. The whole thing.1

    Zane does not do that.

    No, I’m afraid he talks over the records. And not just over instrumental intros or “chasing the fade,” either. I’ve heard him popping up right in the middle of a song with a word or two.

    One of the people who spoke highly of Zane was Myke Hurley of Relay FM, the podcast network. In particular I had heard him talking on the Upgrade podcast about what a good guy Zane was.

    So when I heard Mr Lowe talking over the tracks, I tweeted with the #AskUpgrade tag, which is one of their feedback mechanisms:

    They read out my question on the next episode, 45, I think. Make said I sounded “very angry”, which I wasn’t – just disappointed. And then we exchanged a few tweets:

    And that’s about where we left it. I don’t think I got across my main point very well (140 characters is hard sometimes). But I’ve expressed it clearly enough up top there, I think.

    Beats One is still interesting, and Apple Music has many interesting features. But I’m still looking for a DJ that knows how to treat records right.


    1. Sometimes that was true even when “record” equalled “album”. ↩︎