I had vaguely seen references to “ratios,” and was aware it was something to do with engagement on Twitter and elsewhere. But I hadn’t understood what exactly people meant by it. Then last night I saw a tweet in which someone said, “I accept I’ve been ratiod.” (Should the verb form rather be “ratioed”? Hard to say. Neither looks quite right.)
A search for understanding led me to this article on Know Your Meme. It tells us:
The Ratio refers to an unofficial Twitter law which states that if the amount of replies to a tweet greatly outnumbers the amount of retweets and likes, then the tweet is bad
and goes into some detail about the origin of the term.
It makes me sad to read that. Imagine an interaction system where, if people reply to something you say, that’s bad. Well, it seems we don’t have to imagine it: we can see it right here on the “social” web.
I like to get replies on Twitter or elsewhere. A reply means, to me, that someone has read what I’ve written, thought about it, and found it worth responding to. I’m aware that I speak from a position of some privilege, in that I’m not in a group that is likely to experience the mass abuse that many do. But something has broken down in our systems of interaction if getting replies mean what you said “is bad.”
I’m far from the first to have made that observation, of course.
But consider Micro.blog, the still-young social network based on blogs that I’ve written abut before. Micro.blog has replies, but it doesn’t even have the concept of likes or retweets/reblogs. If you read a post and want to say something about it — even just that you like it — you have to reply. With words, in human language.
It’s a much friendlier place than Twitter.
This conversation from the last day or two gives a good flavour of the kind of thing you can expect.
If you clicked through that link you’ll have seen that it appears to be — and is — on the blog of the user who made the original post. The responses appear as blog comments. But while every Micro.blog user has a blog, you don’t have to interact with it as a blog if you don’t want to. You can do it all through the Micro.blog app or one of the third-party clients, or just the Micro.blog website, where you can see the same conversation.
It’s well worth a try if you’re looking for a less toxic social-media environment.