Tales From the Bitface (Posts about pricing)https://devilgate.org/enContents © 2020 <a href=”mailto:martin@devilgate.org”>Martin McCallion</a> Thu, 11 Jun 2020 11:58:13 GMTNikola (getnikola.com)http://blogs.law.harvard.edu/tech/rssPodcast Ads and Pricinghttps://devilgate.org/blog/2017/03/24/podcast-ads-and-pricing/Martin McCallion<div><p>Podcast adverts are the least offensive of all types of advertising. Because even though they’re in your ears, they’re not in your face.</p> <p>I’m talking, here, about the sponsorship kind, wherein the podcast host reads some ad copy in their own voice. Sometimes copy supplied by the company, sometimes their own words. Sometimes they just read plainly, sometimes it’s <a href=”https://www.relay.fm/rocket”>more entertaining</a>.</p> <p>But it’s always relevant and <em>vetted</em>. I’m more likely to look at the product or service mentioned in a podcast that I listen to regularly than any that’s advertised on a website. Especially if the website uses a popup.</p> <p>And if you don’t want to listen to the sponsor’s message, podcast players make it vey easy to skip forward.<sup id=”fnref:airpods”><a class=”footnote-ref” href=”https://devilgate.org/blog/2017/03/24/podcast-ads-and-pricing/#fn:airpods”>1</a></sup></p> <p>One organisation that has been sponsoring a lot lately is <a href=”https://www.awaytravel.com”>Away Travel</a>. They make a range of modern, four-wheel, hardshell suitcases. Their carry-on versions have the innovation of including a battery and a couple of USB ports, so you can charge your phone, iPad, etc, while you’re at the airport.<sup id=”fnref:airport”><a class=”footnote-ref” href=”https://devilgate.org/blog/2017/03/24/podcast-ads-and-pricing/#fn:airport”>2</a></sup></p> <p>They seem like they make a pretty good product. But the strange thing is that the podcast hosts all stress how inexpensive the cases are. But they’re not. The biggest one is nearly £300. <a href=”https://www.johnlewis.com/samsonite-s’cure-4-wheel-75cm-large-suitcase-pacific-blue/p1125650”>John Lewis sells a similar Samsonite model</a> for £179, for example.</p> <p>It’s possible that the Away one is tougher, of course. Impossible to tell without seeing them side by side. But I don’t think Away should be trying to sell themselves on cheapness when they’re significantly more expensive than a high-end brand. Embrace the expense; go for the luxury market. Or something.</p> <p>It works for Apple.</p> <div class=”footnote”> <hr> <ol> <li id=”fn:airpods”> <p>Unless you’re using AirPods, I guess. <a class=”footnote-backref” href=”https://devilgate.org/blog/2017/03/24/podcast-ads-and-pricing/#fnref:airpods” title=”Jump back to footnote 1 in the text”>↩</a></p> </li> <li id=”fn:airport”> <p>Or elsewhere, obviously. But airports, with the long time you spend waiting around in them, are notorious burners of batteries. <a class=”footnote-backref” href=”https://devilgate.org/blog/2017/03/24/podcast-ads-and-pricing/#fnref:airport” title=”Jump back to footnote 2 in the text”>↩</a></p> </li> </ol> </div></div>AppleAway Travelcarry-onsluggagepodcastspricingsuitcaseshttps://devilgate.org/blog/2017/03/24/podcast-ads-and-pricing/Fri, 24 Mar 2017 00:48:49 GMT