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Ad Subtract

Amused by Dave Winer’s comment: “can’t stand podcasts with advertising.” I’m far from a lover of advertising, but podcast advertising is, to me the best kind. Or the least-bad kind, anyway. I use Linode, and TextExpander, and 1Password, and Hover… all because I first heard about them on podcasts (and/or because I got discounts on them from podcast ads).

But maybe that’s a particular kind of podcast, or a particular kind of ad. They tend to be independents or small companies like Relay FM; ads that are read by the presenter, in their own voice — sometimes, though not always, in their own words. (Sometimes not their words, but weirded up.)

Dave goes on to say:

What’s even worse is podcasts with advertising with the proceeds going to charity. WTF goes through their minds. Why do they even bother.

Not sure what he’s talking about there.

What I don’t like is adverts that are injected separately from the body of the podcast. Another voice cuts in (or precedes, or concludes), talking about something irrelevant. Those ones are comparable with TV advertising, and I always skip them.

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