Bing Me the Head of the Marketing Team

I keep seeing these posters around town saying, “I’m a binger.” And I think, “What’s that, is it someone who uses Microsoft’s search engine? One who uses Bing?” It’s for a broadband provider — TalkTalk, I think — so it sounds plausible… just.

Then I realise it’s “one who binges.” There’s no obvious way in written English to specify which of the two pronunciations you mean. You’d have to write “binge-er” or something. Not ideal.

You’d have thought someone in the marketing team would have spotted the potential confusion and suggested taking a different tack. But then again, maybe they did, and they thought that the momentary confusion would draw people’s attention and make them notice the poster.

Which clearly worked.

Bing Me the Head of the Marketing Team

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