Podcast adverts are the least offensive of all types of advertising. Because even though they’re in your ears, they’re not in your face.
I’m talking, here, about the sponsorship kind, wherein the podcast host reads some ad copy in their own voice. Sometimes copy supplied by the company, sometimes their own words. Sometimes they just read plainly, sometimes it’s more entertaining.
But it’s always relevant and vetted. I’m more likely to look at the product or service mentioned in a podcast that I listen to regularly than any that’s advertised on a website. Especially if the website uses a popup.
And if you don’t want to listen to the sponsor’s message, podcast players make it vey easy to skip forward.
One organisation that has been sponsoring a lot lately is Away Travel. They make a range of modern, four-wheel, hardshell suitcases. Their carry-on versions have the innovation of including a battery and a couple of USB ports, so you can charge your phone, iPad, etc, while you’re at the airport.
They seem like they make a pretty good product. But the strange thing is that the podcast hosts all stress how inexpensive the cases are. But they’re not. The biggest one is nearly £300. John Lewis sells a similar Samsonite model for £179, for example.
It’s possible that the Away one is tougher, of course. Impossible to tell without seeing them side by side. But I don’t think Away should be trying to sell themselves on cheapness when they’re significantly more expensive than a high-end brand. Embrace the expense; go for the luxury market. Or something.
It works for Apple.
Back in January I wrote about trying to play podcasts through the Sonos. As you’ll recall I had tried and failed to install AirSonos on my NAS, and was considering trying SonoAir on my Mac.
I did try it, but it never quite worked. The app launched, and found the Sonos network and the speaker. But it didn’t appear as an AirPlay device to my phone. I could make it work in one context: iTunes (on the same Mac) could see it and use it as a functional output device.But that wasn’t much use, as the Sonos already has access to my iTunes library from where it’s backed up on the NAS — and also to Apple Music. So being able to play from iTunes to the Sonos brought nothing new.
The added functionality I was looking for was to be able to play podcasts from Overcast, and switch to the speaker when I’m listening in the kitchen. For that my iPhone or iPad needs to be able to see the speaker.
So it all didn’t look too promising. But I was just having another go, and I noticed that the version on the website is 1.0 (BETA 6.1), while I had BETA 4. A quick download and we’re up and running: it works!
Now I just have to keep my MacBook running at all times. Oh well.
I listen to a fair number of podcasts, but I only recently learned that David Axelrod has one now. Axelrod was Barack Obama’s chief strategist and then Senior Advisor.
On a recent episode of his podcast, The Axe Files, he interviewed Barack Obama, during his last few days as president.
They’re friends, so it’s not what you’d call hard-hitting. But it is interesting. Obama as always comes across as personable, thoughtful, and very, very smart.
Which only makes the current occupant of his erstwhile office seem even worse.
But I highly recommend giving the episode a listen.